Cyber PMM Content
Articles, guides, interviews, and resources for cybersecurity product marketers.
Interview with Ken Dunham – 35 Years of Cybersecurity from the Early Internet to Today
In this gripping episode of the Cyber PMM Podcast, I welcome cybersecurity veteran Ken Dunham, who shares insights from his 35+ years of experience in cybersecurity, incident response, dark web operations, malware research, and strategic transformation.
S3:E6 – Interview with content expert Jordan Snapper – Dr. Cyber Media
In this episode of the Cyber PMM podcast, I interview Jordan Snapper, also known as Dr. Cyber, who is the CEO and Chief Content Surgeon of Doctor Cyber. We dive into the essential collaboration between product marketers and content marketers in cybersecurity.
Strangled by Lanyards: A PMM's Guide to Doing Events Right
How to work with event teams, protect your time, and still show up like the product hero. Whoa, Events Everywhere! I've been thinking a lot about events lately. Like, way too much.
Cyber PMM Brief #25
👋 Welcome New Subscribers! A big welcome to new subscribers! You've joined a growing crew pushing back against digital chaos.
S3:E2 — Jonathan Pipek on Modern B2B Product Marketing Realities
From AI's impact to go-to-market execution, team collaboration, and career advice — this episode covers what every PMM needs to thrive in today's SaaS landscape.
Product Marketing on a Team of Teams
Season 3 Series Kickoff. Season 2 Recap: From Frameworks to Force Multipliers. Season 2 of Cyber PMM's content and podcast was had a ton of content across the following topics: AI & Automation, Launch strategies, and more.
Ani Gottiparthy – CEO and Co-Founder of Hindsight: Unlocking Competitive Intel with AI
Unlocking Competitive Intelligence with AI: An Interview with Ani Gottiparthy. In this episode of the Cyber PMM podcast, your host Dane interviews Ani Gottiparthy, CEO and Co-founder of Hindsight.
RSAC 2025 Messaging Tour
The Cyber industry's deepest messaging dive in a fully narrated, 1 hour video from RSA Conference 2025. Top Term Leaderboard: AI (43 mentions), Data (32 mentions), Identity (28 mentions), Cloud (16 mentions), Zero Trust.
RSAC 2025 Messaging Tour
The Cyber industry's deepest messaging dive in a fully narrated, 1 hour video from RSA Conference 2025. Top Term Leaderboard: AI (43 mentions), Data (32 mentions), Identity (28 mentions), Cloud (16 mentions), Zero Trust.
Product Content Cyber Buyers Actually Read
A comprehensive guide to creating product content that resonates with cybersecurity buyers and drives engagement in today's competitive market.
Creating Product Content in the Age of LLMs
How to adapt your content creation strategy for the era of Large Language Models and AI-driven content consumption.
Martin Naydenov of Frost & Sullivan: Insights on Cyber Markets
Expert insights from Frost & Sullivan on cybersecurity market trends, buyer behavior, and what PMMs need to know.
The AI-Enabled Buyer's Flow
Understanding how AI is transforming the buyer's journey in cybersecurity and what this means for product marketing strategies.
Riding Innovation Waves (Without Wiping Out)
Strategies for navigating the rapid pace of innovation in cybersecurity without getting overwhelmed or losing focus.
Marketing Moments: Bringing Order to Product Launch Chaos
How to maintain sanity and effectiveness during the chaotic process of product launches in fast-paced cybersecurity environments.
The Evolution of Security Operations with Chris Crowley
An in-depth interview exploring how security operations are evolving and the implications for cybersecurity product marketing.
The Art & Science of a Product Launch
When everyone's looking at you to deliver magic on product launch day, what actually matters? And how do you stay sane when ~50% (or more?) of product launches miss the GA date?
Interview with Christopher Steffen
An insightful conversation with cybersecurity expert Christopher Steffen about industry trends and product marketing challenges.
The 10 Camps of AI Innovation
A comprehensive breakdown of the different approaches to AI innovation in cybersecurity and how to navigate this complex landscape.
Zero Trust Thirty: Interview with Dr. Zero Trust, Chase Cunningham
An exclusive interview with Dr. Chase Cunningham, the 'Dr. Zero Trust,' about artificial intelligence and cybersecurity trends.
Drowning in AI Chaos? Here's What You Need to Know
A practical guide to navigating the overwhelming world of AI in cybersecurity and staying focused on what matters most.
When Will We Use AI Agents in Product Marketing?
Exploring the future of AI agents in product marketing and when we can expect to see widespread adoption in cybersecurity.
Cyber PMM – One Year Down
Reflections on the first year of Cyber PMM, lessons learned, and what's coming next in the journey of cybersecurity product marketing.
AI for Beginners (Like Me): The 10 Camps of AI Innovation
AI for Beginners (Like Me): The 10 Camps of AI Innovation - Cutting Through the Hype
Creating Product Content in the Age of LLMs
How to adapt your content creation strategy for the era of Large Language Models and AI-driven content consumption.
Mastering Product Launches: How to Survive the Chaos
Mastering Product Launches: How to Survive the Chaos While Staying Sane
S3:E1 - Product Marketing on a Team of Teams
S3:E1 - Product Marketing on a Team of Teams
S3:E4 Strangled by Lanyards: A PMM's Guide to Doing Events Right
S3:E4 Strangled by Lanyards: A PMM's Guide to Doing Events Right
S3:E5 - A Live Look Inside a Product Marketer's Event Journey
S3:E5 - A Live Look Inside a Product Marketer's Event Journey at Cisco Live in San Diego 2025
Watch the 2025 RSAC Messaging Tour!
Watch the 2025 RSAC Messaging Tour! The Cyber Industry's Deepest Messaging Dive
How to Simulate Message Testing in Minutes Using ChatGPT
A guide to using ChatGPT for quick message testing in product marketing.
An Interview with Steve Multer: Becoming a Better Storyteller
Learn how to become a more effective storyteller in cybersecurity product marketing with insights from Steve Multer.
Why Jensen Huang of Nvidia is an Inspiration to Product Marketers
Lessons product marketers can learn from Nvidia CEO Jensen Huang's approach to leadership, innovation, and market positioning.
An Interview with Richard Stiennon
A deep dive conversation with cybersecurity industry expert Richard Stiennon about market dynamics and product marketing challenges.
RSA-C-ya: What I learned last week
Key takeaways and lessons learned from RSA Conference, including insights on industry trends and networking strategies.
RSAC 2024 Recap
Welp, RSAC is a wrap. I'm still in introvert recovery, but allow me to attempt a summary of some things I discovered last week.
RSAC 2024 Video Tour Part 2
Part 2 of the video messaging tour series of the RSA Conference is an insider's perspective of what it's like to walk the halls of RSAC.
RSAC 2024 Video Tour Part 1
This video tour of the RSA Conference is an insider's perspective of what it's like to walk the halls of RSAC.
RSAC Survival Guide – Part 3 of 3: Surviving San Francisco
Practical tips for navigating San Francisco during RSA Conference, from transportation to dining and networking opportunities.
RSAC Survival Guide – Part 2: Demos and Theater Talks
Essential strategies for making the most of demos and theater talks at RSA Conference, maximizing your impact and learning.
RSAC Survival Guide Part 3: Surviving San Francisco
Let's face it, it's not cheap to visit or live in San Fran (SF), so if you get the chance to attend, I think it's worth carving out some time for yourself to explore the area.
RSAC Survival Guide Part 2: Demos and Theater Talks
Learn how to survive demos and theater talks at RSAC with practical advice for Cyber PMMs.
RSAC Survival Guide – Part 1 of 3: The Basics
The essential basics every cybersecurity professional needs to know before attending RSA Conference for maximum impact.
RSAC Survival Guide Part 1: The Basics
The RSA Conference (RSAC) is the cybersecurity industry's premier event. This Survival Guide series will take you through the ins and outs that I've learned after attending many RSAC's.
Interview with Matt Sayar – Product Manager at Anomali
I'm happy to share my recent interview with Matt Sayar, Product Manager (PM) at Anomali. Matt is a Cyber PM that is currently in the trenches of the product world at a fast-growth vendor.
Interview with Cybersecurity Industry Expert Jon Olstik
An in-depth conversation with cybersecurity industry expert Jon Olstik about market trends and product marketing strategies.
Interview with Steve Multer – Corporate Storytelling
I recently had the chance to sit (virtually) with Steve Multer for a great interview on corporate storytelling and presentation skills.
Get to Know Matt Sayar, PM at Anomali and His Advice for Cyber PMMs
Insights from product manager Matt Sayar at Anomali on how to effectively collaborate between product management and product marketing.
Core Functions: Aligning with Product Management (PM)
Your most important working relationship as a PMM is with your Product Management (PM) counterpart(s). A solid PMM + PM team is a yin and yang duo that will make or break your product's success in the market.
Core Functions: Message Testing
The key to developing great messaging is testing it out with others. This requires patience and humility. Learn the 10-step message testing process that works.
Surviving Hype Cycles: A Cyber PMM Survival Guide
Cyber markets can be treacherous and unforgiving so I thought I'd share a 'survival guide' of sorts to help fellow PMMs navigate complex situations.
Cyber PMM Functions: Messaging
As product marketers, our most important function in the business is messaging. We are messengers. What we say, to which audiences, and at which venues is the foundational part of the role.
Understanding Cyber Vendor Dynamics
My goal with this post isn't to analyze every vendor in the market – I would need a lot more time to achieve that! The goal is to provide a high level view of vendor realities to try and make some sense of it all.
Riding Cyber Market Hype Cycles
How to navigate and leverage hype cycles in cybersecurity markets while maintaining strategic focus and avoiding common pitfalls.
Making Sense of Cyber Vendors
A guide to understanding the complex landscape of cybersecurity vendors and how to position your product effectively.
Interview with Jon Oltsik – Inaugural Episode
This is the inaugural episode of the Cyber PMM YouTube channel. In this enlightening interview, seasoned cyber industry expert Jon Oltsik delves into his extensive career with host Dane Disimino.
The Four Cyber PMM Superpowers
I began the Vision series as the starting point for Cyber PMM because I felt strongly that I needed to begin this journey with the end in mind.
Understanding Cyber Markets and Buyers: A Guide for Cyber PMMs
Now that we've gone through an overview of the industry, Cyber PMMs need to understand the markets and buyers within the industry. Who/what are they? What are the key spending drivers?
Understanding Cyber Industry Dynamics
Working in cyber and staying sane requires a healthy sense of accepting our inability to control or understand all the moving parts. This industry is a complex and dynamic field that presents both challenges and opportunities.
Industry Dynamics: A Lay of the Land
A comprehensive overview of the cybersecurity industry landscape, including key players, trends, and dynamics every PMM should understand.
The Cyber PMM of the Future: Vision Series Recap
A comprehensive recap of the vision series, outlining what the future holds for cybersecurity product marketing professionals.
Vision Part 4: Becoming Measurable
You can't manage what you can't measure. In the world of Cyber PMMs, this is one of our greatest challenges and opportunities.
Becoming Measureable: Vision Part 4
The fourth installment in the vision series, focusing on how to make cybersecurity product marketing efforts measurable and trackable.
Introducing The 5,000 Hour Plan
5,000 hours. That's all you're getting in 2024. 5,000 waking hours. What will you do with the time that is given to you? I'm introducing the 5,000 Hour Plan to help you answer that question.
From Hermits to Customer-Obsessed Wizards: Vision Part 3
The third part of the vision series, exploring the transformation from isolated PMMs to customer-obsessed strategic partners.
Sharpening our Digital Ax: Vision Part 2
The second installment in the vision series, focusing on developing the digital tools and skills needed for modern cybersecurity PMM.
Watch a 2 Minute Tour of AWS re:Invent 2023
A quick tour of AWS re:Invent 2023, highlighting key announcements and trends relevant to cybersecurity product marketing.
Watch a 2 Minute Tour of AWS re:Invent 2023
A quick tour of AWS re:Invent 2023, highlighting key announcements and trends relevant to cybersecurity product marketing.
Defining Our Tetris Shapes: Vision Part 1
The first part of the vision series, using the metaphor of Tetris shapes to explain how PMMs can fit into different organizational structures.
Cyber PMM Upcoming Topics
A preview of upcoming topics and content planned for the Cyber PMM platform, giving readers a glimpse of what's coming.
Introducing Cyber PMM
The inaugural post introducing the Cyber PMM platform, its mission, and vision for transforming cybersecurity product marketing.
Setting a Vision for Cyber PMMs
Be stubborn on vision, flexible on details. A clear vision is essential to knowing where we're going. A lack of vision leads to chaos and directionless-ness.
Content Roadmap: What Topics Will I Be Discussing?
An important consideration when laying out content is figuring out the topics and in which order they will be posted. Easier said than done.
Launching Cyber PMM
Earlier this year marked an inflection point for me both personally and professionally. It marked a full decade since I dove into the deep end of the Cyber industry.