When Will We Use AI Agents in Product Marketing?

Anyone that has recently watched Jensen Huang's keynote at CES or at Nvidia's GTC is aware that "Agentic AI" is the next phase of the AI revolution. We are currently in the GenAI phase, and the road is being paved for Agentic AI. In other words – Agents will be everywhere, disrupting the lives of 1 billion knowledge workers globally including using AI Agents in Product Marketing.

A stinging quote by Jensen was his assertion that "The IT Department is going to be the HR department of AI Agents in the future". I heard that and I started to visualize his point more clearly. Remember, Nvidia is now arguably the most valuable technology company on earth, so we better take when they sketch out plans.

[Watch on YouTube](https://www.youtube.com/watch?v=Q7JcPyKEhfs)

A few other Jensen quotes from his CES keynote:

• "There are 30 million software engineers around the world. Everybody is going to have a software assistant helping them code. If not, you'll be way less productive."
• "There are a billion knowledge workers around the world. AI Agents is a multi-trillion dollar opportunity."
• "AI Agents are the new digital workforce."
• "The age of Agentic AI is here, for every organization."

With my curiosity sparked, I did some digging. As it turns out, there is an outpouring of content related to the creation of your own AI Agents. I'm clearly behind the curve, like many of us. To get up to speed, just go to YouTube and search for "create an AI agent" and you'll see what I mean.