Introducing Cyber PMM
The inaugural post introducing the Cyber PMM platform, its mission, and vision for transforming cybersecurity product marketing.
Introduction
Earlier this year marked an inflection point for me both personally and professionally. It marked a full decade since I dove into the deep end of the Cyber industry. In 2013 I joined the Comodo inside sales team to sell SSL Certificates, making 120 painstaking calls per day. I learned more on that sales floor than probably any experience since. While it was short-lived because I transitioned to the marketing team, I'm grateful that the CEO Melih Abdulhayoglu gave me that fateful chance, because it was the perfect springboard into an exciting Cyber adventure.
More than a decade has passed, and, well, "I got a story to tell." Today I'm launching Cyber PMM! Cyber PMM is a personal blog/newsletter/website/brand (whatever). Cyber PMM is not connected to my employer's views whatsoever – all opinions are my own.
Through Cyber PMM, I'll be sharing product/solutions marketing "formulas" that I've seen actually work after 17 years of total product marketing experiences across industries. The main material will be based on observations from the past decade in Cyber.
My checkered past consists of a hop-skip from Comodo in 2013 to Optiv, Dell Secureworks, Siemplify, VMware, Cisco, and now at Splunk. I also can't forget the additional 7 years prior to that, where I marketed products and services across larger brands, consulting gigs and startups, with 5 years spent in Asia. It's been a roller coaster. That's lots of projects, lots of assignments, lots of great people met, and lots of miles travelled.
Why Now?
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