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Martin Naydenov of Frost & Sullivan: Insights on Cyber Markets
Expert insights from Frost & Sullivan on cybersecurity market trends, buyer behavior, and what PMMs need to know.
Dane Disimino
April 9, 2025
Welcome to another edition of the Cyber PMM Podcast!
Today, we're diving into the complexities of the cybersecurity industry with an invaluable discussion featuring Dane Disimino and his special guest, Martin Naydenov, an industry principal at Frost and Sullivan with a keen focus on the cybersecurity sector from a market research perspective.
This conversation unpacks a myriad of topics, providing a lens into market trends, threat intelligence, AI advancements, and practical advice for product marketers.
The Journey Into Cybersecurity
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