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The Cyber PMM of the Future: Vision Series Recap

A comprehensive recap of the vision series, outlining what the future holds for cybersecurity product marketing professionals.

Dane Disimino
February 2, 2024

Overview

I began the Vision series as the starting point for Cyber PMM because I felt strongly that I needed to begin this journey with the end in mind.

I'm not saying I didn't miss anything or that it won't evolve over time. But remember the quote I started with from Jeff Bezos, "Be stubborn on vision, flexible on details." It's like the vision to land on the moon, or the "moonshot" — it shouldn't really change that much.

In order to crystallize the vision so far, I integrated four vision pillars into a cohesive unit. And since I grew up watching cartoons like X-Men and TMNT, I thought I'd take the opportunity to relate this vision to superhero characters in the same way so that the vision can become more…visual. In essence, each vision pillar encapsulates a visualized superpower of a 'Cyber PMM of the future'

The Four Cyber PMM Superpowers

This future Cyber PMM superhero will have four key superpowers with attributes that define an aspirational state. This is a half fun, half serious exercise to really start thinking about the question, "if Cyber PMMs do exist in 10 years, what strengths should we possess to succeed in our roles?"

In engineering or scientific terms, this is about creating a model. All Cyber PMMs are able to train themselves to attain these superpowers. Everyone will have their own pace of gaining these powers. And I'm very familiar with the George E. P. Box phrase, "all models are wrong, but some are useful." So I get it. Nothing is perfect, but let's give it a shot anyway. Maybe we'll build something useful.

With that backdrop, here are the four superpowers of the Cyber PMM of the future, aligned to the four vision pillars laid out in the Vision Series

THE SHAPESHIFTER

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